Best Institute Providing Digital Marketing Classes in Guwahati [2024]

Best Institute Providing Digital Marketing Classes in Guwahati

It is the wish of every businessman to advertise their business on top of Google or social media platforms like Facebook and Instagram. Digital marketing is one of the most essential activities of modern businesses due to its low cost, ability to measure its ROI, and the option which we get to create the target audience. This is why many students and business owners are in search of digital marketing classes in Guwahati so that they can uplift their careers or grow the businesses where they are involved.

Modules You Should Learn in a Digital Marketing Course

1. Graphic Design & Video Editing
2. WordPress Website Design
3. Social Media Marketing
4. Search Engine Optimisation
5. Local SEO
6. Third Party Tools Such As SMS, Whatsapp & Email Marketing
7. Re-Marketing
8. Sales Funnels and much more

Graphic Design & Video Editing

Good graphics are one of the very important factors for a good conversion rate. A good graphic can help a digital marketer achieve higher conversation rates as compared with low-scored graphics. This is why if we want to excel in the field of digital marketing, we have to learn graphic design first.

Graphic design includes designing the images that we can use on the website,  designing the social media creatives, and designing the ad campaign creatives. Good graphic design skill is also required for creating a nice thumbnail for your Youtube video which is one of the greatest factors of Getting more views on your video.

Along with graphic design skills, video editing is also becoming important in today's world. With the Increasing usage of smartphones and especially due to the low-cost data, video views are gaining more and more popularity post-pandemic. As a digital marketer, we should not only focus on writing good articles but also create high-quality graphic videos to gain more attention from the audience and get more engagement. 

So if you are searching for a good institute that provides the best digital marketing classes in Guwahati, WeBotApp Academy should be your first choice. We at WeBotApp Academy, provide training on both still graphic design and video editing which we may also call motion graphics while you opt for the course of digital marketing.

WordPress Website Design

In digital marketing our objective should be to create awareness of the product or brand we are providing marketing service. In order to achieve the objective we have to display advertisements in various ad platforms and bring the traffic to our website or landing page.

This website or landing page will consist of all the information of the product or the service we want to promote including their description, product / service images ad videos (if possible), prices, delivery options, etc.

Therefore, website design is a must skill if we want to achieve a good performance from our ads. However website design is not that easy if we have to learn right from the scratch coding. As for the frontend we have to learn HTML and CSS, for the UX we have to learn JAVASCRIPT and for the backend we have to learn a programing language and a database. Programming languages could be anything like PHP, java, Javascript, python and database could also be MySQL, mongo db, PostgreSQL, etc.

Apart from the frontend and backend design, now a days companies prefer to choose developers who have a good experience in full stack or mern stack. This is why as a student of digital marketing, if we even prefer to learn web development, it will consume a lot of time plus web development may not be as interesting for some students as compared to digital marketing.

This is the primary reason, why should we use WordPress. WordPress is a drag and drop website editor which can be used to create beautiful website without much hassle.

While selecting a good school for digital marketing classes in Guwahati, always choose one which provides basic to advance knowledge of Wordpress. Knowledge such as installing theme, plugins, best practise, malware and attacks, duplicating and website migration, hosting setup, etc.

Social Media Marketing

Social media platforms are those platforms where we can find a large amount of audience based on location, gender, interest, demographics, etc. Social media can be helpful in creating brand awareness and increasing conversion due to its high volume of traffic and lost cost advertising. Platforms such as Facebook and Instagram are being used by billions of user every day.

As a digital marketer we can easily select and create the target traffic and help companies to achieve their objective using social media.

While searching for digital marketing classes in Guwahati, always keep in mind to choose such an institute which provides you complete details of organic and paid tools of the platforms like Facebook, Instagram, Linkedin, Twitter, and the other popular social media marketing platforms.