Digital marketing is a rapidly growing field, and it is no surprise that more and more people are looking to take digital marketing courses in Guwahati to improve their skills and stay up-to-date with the latest trends. In this article, we will take a look at the most popular digital marketing courses in Guwahati.

Table of Contents:

1. Search Engine Optimization (SEO)
2. Pay-Per-Click (PPC) Advertising
3. Social Media Marketing
4. Email Marketing
5. Mobile Marketing
6. Content Marketing
7. Video Marketing
8. Influencer Marketing
9. Affiliate Marketing
10. E-commerce Marketing
11. Conversion Rate Optimization
12. Web Analytics
13. Online Reputation Management
14. Online Advertising
15. Display Advertising
16. Lead Generation
17. Customer Relationship Management (CRM)
18. Marketing Automation
19. Online Public Relations (PR)
20. Digital Marketing Strategy

There are a number of reasons why one should consider learning digital marketing courses in Guwahati from Webotapp Academy. Some of the benefits of learning digital marketing include:

1. Demand for digital marketing professionals is high: Digital marketing is a rapidly-growing field, and there is a high demand for professionals with the skills and knowledge to succeed in this field. By learning digital marketing, you can increase your chances of finding a rewarding and fulfilling career in this field.
2. Digital marketing skills are in high demand: Digital marketing skills are highly sought after by businesses and organizations of all sizes. By learning digital marketing, you can develop a set of skills that are in high demand and can help you to stand out in the job market.
3. Digital marketing is a flexible career: Digital marketing is a flexible career that can be pursued on a full-time or part-time basis. It can also be done remotely, making it an attractive option for those who prefer to work from home or have other commitments.
4. Digital marketing is a lucrative career: Digital marketing professionals can earn a high salary, with some professionals earning six-figure salaries. By learning digital marketing, you can increase your earning potential and pursue a financially rewarding career.
5. Digital marketing is an exciting and dynamic field: Digital marketing is an exciting and dynamic field that is constantly evolving. By learning digital marketing, you can stay up-to-date on the latest trends and techniques, and you can be a part of a field that is constantly changing and innovating.

1. Search Engine Optimization (SEO) – Digital Marketing Courses in Guwahati

Search Engine Optimization (SEO) is a crucial component of digital marketing, and it involves optimizing a website to rank higher in search engine results pages (SERPs). The main goal of SEO is to improve the visibility of a website and attract more qualified traffic to it. This is done by using a variety of tactics and techniques, including keyword research, on-page optimization, off-page optimization, and more.

The scope of SEO is vast and touches on many different aspects of digital marketing. Some areas that fall under the umbrella of SEO include content creation, technical website optimization, link building, and user experience. SEO professionals are responsible for implementing strategies and tactics to improve a website’s visibility in search engines and drive qualified traffic to it.

There are a number of career opportunities available for those who have completed SEO courses in Guwahati. Some of the roles that SEO professionals may pursue include:

• SEO Specialist: An SEO specialist is responsible for implementing and managing SEO strategies and tactics to improve a website’s visibility in search engines. They may work with a team of SEO professionals or independently, and they may be responsible for tasks such as keyword research, on-page optimization, and link building.
• SEO Manager: An SEO manager is responsible for leading a team of SEO professionals and overseeing the implementation of SEO strategies. They may work with clients to develop customized SEO plans, and they may be responsible for tracking and analyzing the performance of SEO efforts.
• SEO Consultant: An SEO consultant is a freelance professional who works with clients to develop and implement SEO strategies. They may be responsible for tasks such as conducting keyword research, analyzing website traffic data, and providing recommendations for improving a website’s search engine visibility.

2. Pay-Per-Click (PPC) Advertising – Digital Marketing Courses in Guwahati

Pay-Per-Click (PPC) Advertising is a form of online advertising that involves creating and running ads that are charged on a pay-per-click basis. PPC advertising allows businesses and organizations to target specific audiences and reach potential customers at the right place and time.

The scope of PPC advertising is vast, and it involves a number of different tactics and techniques. PPC advertising includes keyword research, ad copywriting, ad targeting, and conversion optimization. PPC professionals are responsible for creating and managing PPC campaigns, analyzing campaign performance, and making data-driven decisions to improve campaign performance.

Some of the roles that PPC professionals may pursue include:

• PPC Specialist: A PPC specialist is responsible for creating and managing PPC campaigns, analyzing campaign performance, and making data-driven decisions to improve campaign performance. They may work with a team of PPC professionals or independently, and they may be responsible for tasks such as keyword research, ad copywriting, and ad targeting.
• PPC Manager: A PPC manager is responsible for leading a team of PPC professionals and overseeing the implementation of PPC campaigns. They may work with clients to develop customized PPC plans, and they may be responsible for tracking and analyzing the performance of PPC efforts.
• PPC Consultant: A PPC consultant is a freelance professional who works with clients to develop and implement PPC campaigns. They may be responsible for tasks such as conducting keyword research, analyzing campaign performance data, and providing recommendations for improving campaign performance.

3. Social Media Marketing – Digital Marketing Courses in Guwahati

Social media marketing is a form of digital marketing that involves promoting products or services on social media platforms like Facebook, Instagram, and Twitter. The main goal of social media marketing is to increase brand awareness and drive traffic and sales through social media channels.

Social media marketing includes content creation, community management, influencer marketing, and advertising. Social media professionals are responsible for creating and managing social media campaigns, engaging with their audience, and measuring the success of their campaigns.

Career opportunities available for those who have completed digital marketing courses in Guwahati are:

• Social Media Specialist: A social media specialist is responsible for creating and managing social media campaigns, engaging with their audience, and measuring the success of their campaigns. They may work with a team of social media professionals or independently, and they may be responsible for tasks such as content creation, community management, and influencer outreach.
• Social Media Manager: A social media manager is responsible for leading a team of social media professionals and overseeing the implementation of social media campaigns. They may work with clients to develop customized social media plans, and they may be responsible for tracking and analyzing the performance of social media efforts.
• Social Media Consultant: A social media consultant is a freelance professional who works with clients to develop and implement social media campaigns. They may be responsible for tasks such as creating content, managing social media accounts, and providing recommendations for improving social media performance.

Overall, the field of social media marketing is constantly evolving, and there are a number of career opportunities available for those who have completed digital marketing courses in Guwahati. With the right training and experience, you can pursue a rewarding career in this exciting and dynamic field.

4. Email Marketing – Digital Marketing Courses in Guwahati

Email marketing is a form of digital marketing that involves using email to promote products or services to a target audience. The main goal of email marketing is to drive traffic and sales through email campaigns. In this article of The Most Popular Digital Marketing Courses in Guwahati 2023, we shall discuss the overview, scope, and career opportunities after completing email marketing from WeBotApp Academy.

The scope of email marketing is vast, and it involves a number of different tactics and techniques. Email marketing activities include email list management, email copywriting, email segmentation, and email automation.

Some of the roles that email marketing professionals may pursue include:

• Email Marketing Specialist: An email marketing specialist is responsible for creating and sending effective email campaigns, segmenting their audience, and measuring the success of their campaigns. They may work with a team of email marketing professionals or independently, and they may be responsible for tasks such as email list management, email copywriting, and email segmentation.
• Email Marketing Manager: An email marketing manager is responsible for leading a team of email marketing professionals and overseeing the implementation of email campaigns. They may work with clients to develop customized email marketing plans, and they may be responsible for tracking and analyzing the performance of email marketing efforts.
• Email Marketing Consultant: An email marketing consultant is a freelance professional who works with clients to develop and implement email campaigns. They may be responsible for tasks such as creating email lists, writing email copy, and providing recommendations for improving email marketing performance.

5. Mobile Marketing – Digital Marketing Courses in Guwahati

Mobile marketing is a form of digital marketing that involves using mobile devices to promote products or services to a target audience. The main goal of mobile marketing is to reach potential customers through their mobile devices and drive traffic and sales.

There are a number of reasons why one should learn mobile marketing. First, the use of mobile devices is rapidly increasing, and it is estimated that there will be over 7.3 billion mobile phone users worldwide by 2023. This means that there is a huge potential audience for mobile marketing campaigns. Additionally, mobile marketing allows businesses and organizations to reach their target audience at the right place and time, as people are often using their mobile devices when they are on the go or in need of information.

Some of the roles that mobile marketing professionals may pursue include:

• Mobile Marketing Specialist: A mobile marketing specialist is responsible for creating and managing mobile marketing campaigns, optimizing their campaigns for mobile devices, and measuring the success of their campaigns. They may work with a team of mobile marketing professionals or independently, and they may be responsible for tasks such as mobile app marketing, SMS marketing, and mobile advertising.
• Mobile Marketing Manager: A mobile marketing manager is responsible for leading a team of mobile marketing professionals and overseeing the implementation of mobile marketing campaigns. They may work with clients to develop customized mobile marketing plans, and they may be responsible for tracking and analyzing the performance of mobile marketing efforts.
• Mobile Marketing Consultant: A mobile marketing consultant is a freelance professional who works with clients to develop and implement mobile marketing campaigns. They may be responsible for tasks such as creating mobile app marketing campaigns, managing SMS marketing campaigns, and providing recommendations for improving mobile marketing performance.

6. Content Marketing – Digital Marketing Courses in Guwahati

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The main goal of content marketing is to drive profitable customer action by building trust and credibility with the target audience.

There are a number of reasons why one should learn content marketing. First, content marketing can help businesses and organizations attract and retain customers by providing valuable and relevant information that meets their needs and interests. This can lead to increased brand awareness and customer loyalty. Additionally, content marketing can help improve search engine rankings, as search engines favor websites that provide valuable and relevant content.

7. Video Marketing – Digital Marketing Courses in Guwahati

Video marketing is a type of digital marketing where we have to use videos to promote products or services to a target audience. The main goal of video marketing is to drive traffic and sales through the use of video content.

There are a number of reasons why one should learn video marketing. First, video is an increasingly popular format for consuming online content, and it is estimated that by 2022, online videos will make up more than 82% of all consumer internet traffic. This means that there is a huge potential audience for video marketing campaigns. Additionally, video marketing can be an effective way to capture and retain the attention of potential customers, as it allows businesses and organizations to tell their stories in a visually appealing and engaging way.

8. Influencer Marketing – Digital Marketing Courses in Guwahati

Influencer marketing is a brand-new shape of digital marketing which includes activities such as partnering with individuals who have a strong online presence, known as influencers, to promote products or services to their audience. The main goal of influencer marketing is to reach a larger and more targeted audience through the use of influencers.

The concept of influencer marketing has been around for a long time, but it has gained significant traction in recent years with the rise of social media platforms. In the past, businesses and organizations would partner with celebrities or other high-profile individuals to promote their products or services. Today, influencer marketing involves partnering with individuals who have a strong following on social media platforms such as Instagram, YouTube, and TikTok.

There are a number of reasons why one should learn influencer marketing. First, influencer marketing can be an effective way to reach a larger and more targeted audience. Influencers often have a large and engaged following, and partnering with them can help businesses and organizations to reach a wider audience than they might be able to reach on their own. Additionally, influencer marketing can be a cost-effective way to promote products or services, as it often involves offering influencers free products or services in exchange for promotion.

9. Affiliate Marketing – Digital Marketing Courses in Guwahati

Affiliate marketing is a type of digital marketing in which affiliates promote products or services on behalf of a company or organization and earn a commission for each sale made through their promotional efforts.

In affiliate marketing, affiliates are typically provided with unique links or banners that they can use to promote the products or services of a company or organization. When a user clicks on one of these links or banners and makes a purchase, the affiliate is credited with the sale and earns a commission.

Affiliate marketing can be an effective way for companies and organizations to increase their sales and reach a wider audience. It can also be a lucrative opportunity for affiliates, as they can earn a commission for each sale they drive.

There are a number of platforms and networks that facilitate affiliate marketing, including Amazon Associates, Commission Junction, and ClickBank. These platforms provide affiliates with the tools and resources they need to promote products or services and earn commissions.

There are a number of ways to learn affiliate marketing, and the best option for you will depend on your learning style and goals. Some options for learning affiliate marketing include:

1. Online courses and tutorials: There are many online courses and tutorials available that can teach you the basics of affiliate marketing. These courses are often self-paced, allowing you to learn at your own pace and on your own schedule.
2. Affiliate marketing forums: There are many forums and discussion groups dedicated to affiliate marketing where you can ask questions and learn from experienced affiliates. These forums can be a great resource for beginners looking to learn the ropes.
3. Affiliate marketing blogs: There are many blogs and websites dedicated to affiliate marketing that offer tips, tricks, and guidance for affiliates. These blogs can be a great way to stay up-to-date on industry trends and learn from experienced affiliates.
4. In-person workshops and seminars: Some companies and organizations offer in-person workshops and seminars on affiliate marketing. These can be a great way to learn from experienced affiliates and network with other professionals in the industry.
5. Digital marketing courses: Many digital marketing courses, including those offered in Guwahati by WeBotApp Academy, include a module on affiliate marketing. These courses can provide a comprehensive overview of the field and help you to develop the skills and knowledge you need to succeed as an affiliate.

Overall, there are many ways to learn affiliate marketing, and the best option for you will depend on your learning style and goals. By taking advantage of online courses, forums, blogs, workshops, and digital marketing courses, you can gain the knowledge and skills you need to succeed as an affiliate marketer.

10. E-commerce Marketing – Digital Marketing Courses in Guwahati

E-commerce, also known as electronic commerce or online shopping, is the buying and selling of goods and services over the internet. The concept of e-commerce has been around since the early days of the internet, but it has gained significant traction in recent years with the rise of online shopping platforms such as Amazon, eBay, and Alibaba.

In e-commerce, consumers can browse and purchase products or services online, often through a website or mobile app. Payment is typically made through a secure online payment system, and the purchased goods or services are often delivered directly to the customer’s doorstep.

E-commerce has revolutionized the way that consumers shop and has made it easier for businesses and organizations to reach a wider audience. It has also opened up new opportunities for entrepreneurs and small business owners, who can now sell their products or services online and reach a global market.

Digital marketing courses, including those offered in Guwahati, often include a module on e-commerce. These courses can provide a comprehensive overview of the field and help students to develop the skills and knowledge they need to succeed in the world of e-commerce.

Overall, the concept of e-commerce involves the buying and selling of goods and services over the internet, and it has revolutionized the way that consumers shop and businesses reach their audience. By learning about e-commerce through digital marketing courses in Guwahati, you can gain the skills and knowledge you need to succeed in this exciting and rapidly-growing field.

There are a number of ways in which you can earn by learning e-commerce website design from Webotapp Academy or other similar courses in Guwahati. Some potential options include:

1. Freelancing: As a freelancer, you can offer your e-commerce website design services to businesses and organizations in need of a new or redesigned e-commerce website. You can set your own rates and work with clients on a project-by-project basis.
2. Starting your own e-commerce business: By learning e-commerce website design, you can design and build your own ecommerce website and sell your own products or services online. This can be a great way to turn your passion into a profitable business.
3. Working for an e-commerce company: Many companies and organizations are in need of e-commerce website designers to help them create and maintain their online stores. By learning e-commerce website design, you can increase your chances of landing a job in this field.
4. Offering e-commerce website design as a value-added service: If you already have a business or service, you can offer e-commerce website design as a value-added service to your clients. This can help to diversify your income streams and increase your revenue.

Overall, there are many ways in which you can earn by learning ecommerce website design from Webotapp Academy or other courses in Guwahati. By leveraging your skills and knowledge, you can pursue a number of rewarding career paths in the world of e-commerce.

We hope you are finding the information provided so far helpful and informative. If you are interested in learning more about the exciting field of digital marketing and the various digital marketing courses in Guwahati, we encourage you to click on the link below to continue reading the rest of this article.

In the rest of this article, we will delve deeper into the various aspects of digital marketing and the different courses that are available in Guwahati. We will explore the various career paths that are open to those who have completed digital marketing courses in Guwahati, and we will provide tips and insights on how to succeed in this exciting and rapidly-growing field.

So if you are ready to learn more about digital marketing and the various courses available in Guwahati, click on the link below to continue reading the rest of this article. We hope you will find the information provided useful and inspiring as you embark on your journey to become a digital marketing professional.